Do you ever wonder what your customers want? Most business owners ask themselves that question daily. I know I do and I bet you do too.
I was watching one of my favorite marketers speak recently and he said something that struck a chord with me and got me thinking. He said “people want magic bullets.” They want the answer to their problem; a quick fix for their woes. A simple solution that will make their world a better place and they want it now!
That phrase made me ask:
- What magic bullets do my prospects want and do I have them?
- How can I turn my products into the magic bullets that my prospects can’t live without?
Now, asking these questions won’t help you get inside your prospects mind but, it will get you in the right mind set.
Think about it. When you have a problem, you want a solution right? You don’t want to wait. Do you? You want a quick fix and you want it now. You want a magic bullet. Guess what? So does your prospect!
Have you ever watched an infomercial and felt every button they pushed. Felt like what they were selling was the answer to all your problems? You just want to rip out your credit card and say take my money! You can’t wait until you can get your hands on that magic bullet.
We all have and it’s the magic bullets that get you every time.
For instance, let’s say your target market is acne sufferers. If you have ever had acne you can identify with the pain and agony that acne sufferers go through. A sufferer will try just about anything that offers relief from their suffering no matter what the cost. Magic bullets don’t have a price cap.
Are you starting to see? Put on your top hat and pull out your magic wand. Now start thinking. What you are selling? What solutions do you have to offer? How can you solve people’s problems? What magic bullets can you pull out of your product or service?
Once you pull those magic bullets out of your hat and put them right under your prospects nose then the real magic will begin.
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