Developing A Marketing Plan

Marketing, advertising and branding makeup your business image.  If they reinforce one another and communicate a unified message, then your business image will result in a clear identity that people can recall.

Marketing, boiled down, is the combination of all your efforts to get people to remember your business.  It includes everything from how you answer the phone to how you deal with complaints to how you design your signs, logos, letterhead and promotions.  Marketing, more than anything else, is what builds your brand. An identifiable brand is the hook that gets people to remember your business.  And, if they remember you, they will likely buy from you.

When framing your business, you want to create a distinctive personality and a memorable brand, by marketing a consistent theme.  Developing a marketing plan will help you do just that.  To get started, consider the following:

1.  Determine the purpose, size and budget of your marketing campaign.
2.  Decide what medium (or media) works best for your business, brand and budget.
3.  Come up with marketing materials that build on that brand.
4.  Test the materials.
5.  Once you are convinced that you have a marketing method that works, roll it out.

For more details and a step-by-step system to create a simple, effective and affordable marketing campaign, take a look a Marketing Plan Pro designed by John Jantsch of Duct Tape Marketing. Marketing Plan Pro contains a structure to complete a well thought out actionable plan and allows you to monitor the progress you are making. It includes great instructions with the videos embedded of John Jantsch giving helpful tips along the way.

No related posts.