3 Low Cost Methods To Market Your Small Business

Small businesses typically do not have the marketing resources and abilities enjoyed by big corporations. So, it is important to choose and invest in marketing options wisely. The good news is that there are several ways to market your business with little money and look good in the process.

E-newsletters

E-newsletters are a great way to promote your business because they allow you to help your prospects and customers solve problems. You are able to provide key insight into the challenges your prospects and customers face and offer solutions to them. Then, when a recipient needs someone with your experience or products, they think of you.

All you need to start publishing an e-newsletter is an autoresponder such as Aweber and timely content that provides value. Once you start publishing your e-newsletter, you can submit it to sites such as BestEzines.com, Ezine-Marketing.com, and New-List.com.

Coupons

Creating coupons costs about nothing and can help drive more business your way. To be effective, offer at least a 15% discount. One simple and unique way to offer exclusive deals is through twitter, using twtQpon.com.  According to the site, Dell generated $1M last year using twitter.

Testimonials

Satisfied customers can be one of your best sales tools. Simply ask your customers to write a testimonial on their letterhead and then include these letters in your marketing and promotional material. You can also use excerpts of the testimonials on your website.

Taken a step further, ask your satisfied customers if potential customers can contact them about your products and services. This will lend credibility to your brand and confidence in the quality of your products and services.

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