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3 Low Cost Methods To Market Your Small Business

Small businesses typically do not have the marketing resources and abilities enjoyed by big corporations. So, it is important to choose and invest in marketing options wisely. The good news is that there are several ways to market your business with little money and look good in the process. E-newsletters E-newsletters are a great way [...]

What does your customer want?

Do you ever wonder what your customers want? Most business owners ask themselves that question daily. I know I do and I bet you do too. I was watching one of my favorite marketers speak recently and he said something that struck a chord with me and got me thinking. He said “people want magic [...]

The Key To Customer Loyalty

Let me ask you a question…. Have you said “Thank You” to your customer today? Customer appreciation is the best way to create customer loyalty. Let’s face it. Without customers your business is dead. And, repeat customers are the life blood of any business. It’s a proven fact that happy customers make repeat purchases and [...]

What Do You Do When Customers Complain?

Tell me…. what do you do when your customers complain? It’s true that you just can’t please all of the people all of the time, even if you run yourself into the ground trying. There will always be someone who is not happy with what you have done. So what is a small business owner [...]

Getting Started With A Business Blog

A business blog is a great compliment to your online marketing strategy.  It serves as a one-to-many communication channel with a feedback loop that allows two-way communication with your target audience.  Moreover, the Really Simple Syndication (RSS) feed that comes with a blog allows readers to register or subscribe to your blog, indicating that they [...]

Anatomy of a Good Manager

Managing people is one of the toughest jobs in business.  Make the right choices and there is no limit to how you and your business can grow.  Make the wrong choices, and the floodgates of trouble never seem to close. Whether you operate a small business with multiple managers or are a solopreneur, you cannot [...]

The First Step In Hiring For Small Businesses

As a small business owner, there comes a time when you must hire (maybe for the first time) or replace an employee.  You may have already done a less than desirable job of both. So, how do you avoid the hiring blues?  The simple answer: very carefully! All too often, employment decisions are made on [...]

Email Marketing: Expand Your Reach

If you plan to get maximum impact from your online marketing efforts, you should seriously consider e-mail marketing.  E-mail is the most used application on the Internet.  It is also an efficient means of distributing your message to large numbers of people at the click of a button.  And as a form of marketing, it [...]

Boost Your Marketing Results

When it comes to connecting with clients, an engaging and content-rich business blog can be your most valuable online marketing tool. Blogs are a user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products and services in the market. And with over 57 million Americans reading blogs, according to Bloghology, [...]

Failing To Prepare Is Preparing To Fail

An essential part of any business is a strategic plan. Creating a strategic plan can mean the difference between you working 60 to 80 hours a week and barely breaking even or working 10 to 20 hours and making a profit. Many successful people who take the time to develop a good strategy work fewer [...]