Category: Strategic Planning
What’s Your Elevator Pitch?
As an entrepreneur or small business owner, you are often asked what you do. Be it from family, friends or attendees at a conference, people want to know about your business. Knowing this, how many times have you started and ended with something like, “huh?” Well, get ready for your story to change. Having a [...]
Developing A Marketing Plan
Marketing, advertising and branding makeup your business image. If they reinforce one another and communicate a unified message, then your business image will result in a clear identity that people can recall. Marketing, boiled down, is the combination of all your efforts to get people to remember your business. It includes everything from how you [...]
Failing To Prepare Is Preparing To Fail
An essential part of any business is a strategic plan. Creating a strategic plan can mean the difference between you working 60 to 80 hours a week and barely breaking even or working 10 to 20 hours and making a profit.
