Finding Qualified Applicants

Finding and hiring good employees is one of the most important things you can do as a small business.  Employees help set the tone, do the work, deal with customers and are on the front lines.  Thus, it is important to have the right people in the right positions to ensure your success. Before hiring anyone, you need to... Read more

What’s Your Elevator Pitch?

As an entrepreneur or small business owner, you are often asked what you do.  Be it from family, friends or attendees at a conference, people want to know about your business. Knowing this, how many times have you started and ended with something like, “huh?” Well, get ready for your story to change. Having a quick, interesting,... Read more

Developing A Marketing Plan

Marketing, advertising and branding makeup your business image.  If they reinforce one another and communicate a unified message, then your business image will result in a clear identity that people can recall. Marketing, boiled down, is the combination of all your efforts to get people to remember your business.  It includes... Read more

Virtual Assistants – An Alternative to Hiring Employees

If you don’t want the expense and responsibility of hiring employees and finding space for them to work, consider hiring a virtual assistant. Virtual assistants are independent contractors who work from their own home or office, handle duties for you, and communicate with you via telephone, fax, e-mail or messenger... Read more

6 Tips To Use Your Blog To Market Your Business

As you may already know, a blog is an excellent tool to let the world know about your business or your product, to connect with potential customers and promote your expertise. Knowing how to maximize your blog’s impact, however, can be challenging. Here are six tips to help you do just that: 1. Blog Consistently. Many... Read more

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