Archive for April, 2009
Developing A Marketing Plan
Marketing, advertising and branding makeup your business image. If they reinforce one another and communicate a unified message, then your business image will result in a clear identity that people can recall. Marketing, boiled down, is the combination of all your efforts to get people to remember your business. It includes everything from how you [...]
Virtual Assistants – An Alternative to Hiring Employees
If you don’t want the expense and responsibility of hiring employees and finding space for them to work, consider hiring a virtual assistant. Virtual assistants are independent contractors who work from their own home or office, handle duties for you, and communicate with you via telephone, fax, e-mail or messenger service. Virtual assistants are especially [...]
6 Tips To Use Your Blog To Market Your Business
As you may already know, a blog is an excellent tool to let the world know about your business or your product, to connect with potential customers and promote your expertise. Knowing how to maximize your blog’s impact, however, can be challenging. Here are six tips to help you do just that: 1. Blog Consistently. [...]
Employee or Independent Contractor?
Deciding to hire an independent contractor can often be advantageous and cost-effective for a small business. Although an independent contractor often performs similar duties as an employee, your obligations toward an independent contractor are minimal compared to an employee. Unlike employees: An independent contractor is not subject to minimum wage and overtime requirements. An independent [...]
